ENTR 3100 - Opportunity Exploration

Goals: To learn the techniques used to develop a business model based upon the Opportunity Recognition model.

Content: In this course, students will look at strategy, marketing, modeling, teams, and financial statement development. Business models are necessary for both new ventures and existing company product and service launches. Students will read one of the classic texts in entrepreneurship, analyze four cases and research four companies. Two Seminar Series will feature guest speakers and roundtable discussions.

Prerequisite: ENTR 1100

Credits: 4