MUS 1042 - Music Industry Marketing

Goals: To understand how social media and streaming services are changing the industry.

Content: Exploration of what social media IS for the artist, website vs instagram, and how to drive traffic to your site. Learn about non-traditional marketing - stock libraries, jingle houses - and the move away from royalties by mainstream tv and streaming services. Examine uses of YouTube and the vlog/subscribe culture.

Credits: 2