COMM 3630 - Strategic Communication

Goals: To develop insight into the role of strategic communication in advocating ideas, establishing identification, and influencing policy and people. To learn how to analyze the components of strategic communication and persuasive campaigns in a variety of fields. To apply rhetorical and persuasion theory in creating, analyzing, and critically examining strategic messages.

Content: The diverse purposes of strategic communication and the influence of communication environments on strategic communicative choices. Discussion of attitude and behavioral change as influenced by symbolic processes. Critical analysis of persuasive messages and campaigns. How to undertake research and planning in developing communication approaches to a variety of situations.

Taught: Annually.

Prerequisite: COMM 1100 or COMM 1650, or consent of instructor.

Credits: 4 credits