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May 03, 2024
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2006-2008 College of Liberal Arts Bulletin [Archived Bulletin]
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M&E 3120 - Foundations of Marketing
Goals: To understand basic marketing concepts and to apply them to practical marketing problems.
Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions. Prerequisites: M&E 1210, 1230, and 1650, or consent of the instructor.
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