MGMT 3610 - Brand Management

Crosslisted: Also listed as MKTG 3610

Goals: This course provides a comprehensive overview of strategic brand management – the design and implementation of marketing programs and activities to build strong brands and brand equity. The curriculum will be highly interactive, informative and fun with shared emphasis on individual and group work.

Content: The content and examples will feature brands from a wide variety of industries and consumer segments. By working through various activities, projects and discussions, coupled with hearing from external industry leaders, students will have the opportunity to apply key concepts and experience the real-life challenges, opportunities and decisions marketers face in building brands.

Taught: Spring

Prerequisite: MKTG 3100 with grade of C- or higher

Credits: 4