MKTG 3770 - Marketing Data Analysis

Goals: To introduce students to data-centered analysis for critical aspects of marketing.

Content: Topics covered include sales forecasting, profitability analysis, market segmentation, promotion budgeting, and database marketing. Students will cover essential decision models and metrics with data sources and techniques for effective marketing decisions.

Prerequisites: MKTG 3100 and QMBE 1320 (grades of C- or better), or consent of the instructor.

Credits: 4