2021-2022 Undergraduate Bulletin 
    
    Aug 16, 2022  
2021-2022 Undergraduate Bulletin [Archived Bulletin]

MKTG 3730 - Digital Marketing Strategies


Goals: Students will gain an understanding of the increasingly important world of internet-mediated marketing of 1) physical goods and services and 2) digital goods such as music.

Content: Students will view these markets and their implications from both the buyer and seller sides and explore the rapidly emerging, and often disruptive, new platforms that are both replacing and complementing traditional “bricks and mortar” marketing channels.

Prerequisite: MKTG 3100 (grade of C- or better), or instructor permission

Credits: 4