MKTG 3740 - Consumer Behavior

Goals: This course provides students a thorough understanding of consumer behavior and relates the consumer behavior concepts to marketing theory and practice. The course is structured to enable students to develop critical thinking and decision-making skills in consumer behavior and marketing. By working through consumer behavior problems, cases and exercises, the students get a chance to experience some of the professional challenges, issues, and decisions that face marketers and to develop their marketing knowledge and skills.

Content: An interdisciplinary approach to the study of consumer behavior, with emphasis on the implications for marketing of theory and findings from the behavioral sciences.

Prerequisites: QMBE 1310 (or equivalent statistics course) and MKTG 3100 (grades of C- or better), or consent of the instructor

Credits: 4 credits