MGMT 3750 - Entrepreneurship

Goals: To expose students to the wide variety of knowledge and skills needed to be a successful entrepreneur or small business manager. To help students integrate their other studies in business, and to understand how the different disciplines apply in starting and running a business.

Content: This course is an intensive, applied approach to understanding Entrepreneurship and Small Business Management. Topics include selection of organizational form, start up costs, licenses and permits, location selection and layout, operations, management, marketing and advertising, accounting and record-keeping, financial projections, and financial analysis. Throughout the course the students will develop a comprehensive business plan for an organization of their choosing.

Prerequisites: MGMT 3100 and MKTG 3100 (grades of C- or better), or consent of the instructor

Credits: 4