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    Apr 29, 2024  
2009-2010 Undergraduate Bulletin 
    
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2009-2010 Undergraduate Bulletin [Archived Bulletin]

M&E 3120 - Foundations of Marketing


Goals: To understand basic marketing concepts and to apply them to practical marketing problems.

Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.

Prerequisites: M&E 1210, M&E 1230, and M&E 1650, or consent of the instructor.

Credits: 4 credits
   
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