MKTG 3730 - Digital Marketing

Goals: Students will gain an understanding of the increasingly important world of internet-mediated marketing of 1) physical goods and services and 2) digital goods such as music.

Content: Students will view these markets and their implications from both the buyer and seller sides and explore the rapidly emerging, and often disruptive, new platforms that are both replacing and complementing traditional “bricks and mortar” marketing channels.

Prerequisites: MKTG 3100 and QMBE 1320 (grades of C- or better), or consent of the instructor.

Credits: 4