2017-2018 Undergraduate Bulletin 
    
    Sep 19, 2020  
2017-2018 Undergraduate Bulletin [Archived Bulletin]

MKTG 3720 - Marketing Research



Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services.

Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis.

Taught: Spring semester

Prerequisites: MKTG 3100 and QMBE 1320 (grades of C-or better) or consent of the instructor.

Credits: 4