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Feb 17, 2025
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2017-2018 Undergraduate Bulletin [Archived Bulletin]
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MKTG 3720 - Marketing Research
Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services.
Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis.
Taught: Spring semester
Prerequisites: MKTG 3100 and QMBE 1320 (grades of C-or better) or consent of the instructor.
Credits: 4
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