MKTG 3100 - Foundations of Marketing

Goals: To understand basic marketing concepts and to apply them to practical marketing problems.

Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.

Prerequisites: Grade of C- or better in both ECON 1310 and one statistics course (QMBE 1310 or PSY 1340 or MATH 1200), or consent of the instructor.

Credits: 4