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    Jan 28, 2025  
2013-2014 Undergraduate Bulletin 
    
2013-2014 Undergraduate Bulletin [Archived Bulletin]

MGMT 3790 - Promotion and Event Planning



Goal: To study the application of basic marketing concepts in sport and recreation settings.

Content: This course builds upon Foundations of Marketing by applying marketing theory and principles in identifying specific strategies for planning and promotion of sport and recreation events in a variety of settings with diverse populations.

Prerequisites: MKTG 3100

Credits: 4