PHED 3770 - Sport Management and Marketing

Goals: To become familiar with the functions and processes of management: planning, organizing, staffing, leading, and evaluating. To understand basic principles and practices of management as they relate to sport organizations. To understand critical professional skills needed for sport managers, with an emphasis on effective written communication. To develop an awareness and understanding of social issues related to sport management, including race, gender, and class.

Content: Principles of management, organization theory, management of sport organizations, including physical education, interscholastic and intercollegiate athletics, amateur and professional sport, facility and event management, public relations, marketing, fiscal management, risk management, ethics, and social issues.

Taught: Annually

Prerequisite: Sophomore standing or consent of instructor.

Credits: 4