MKTG 3700 - Marketing Management

Goals: To understand marketing management concepts through text and readings. To become familiar with current marketing thought through reading and analysis of journal articles. To function effectively as part of a management team which is addressing marketing problems. To develop an understanding of the principal tools of the marketing manager. To recognize the factors which affect the efficiency and effectiveness of marketing programs.

Content: The development and implementation of marketing strategy, with particular emphasis on the major components of a marketing program.

Prerequisites: ECON 1320, FIN 3100, MGMT 3100, and MKTG 3100, or consent of the instructor.

Credits: 4 credits