COMM 3635 - Essentials of Public Relations

Goals: This course will familiarize students with the basic concepts and principles of public relations and prepare them to develop and deliver effective and ethical public communications on behalf of both for- and non-profit organizations.

Content: The role, function, and historical evolution of public relations in post-industrial society; professional and legal responsibilities of those who work in public relations; public relations activities across contexts (private and public, and in for- and non-profit organizations); concepts of public relations; audience analysis; development of market surveys; production and presentation of an integrated public relations campaign; use of new media (internet) in public relations campaigns.

Taught: Annually.

Prerequisites: COMM 1650; COMM 3320, 3360, or 3390 recommended.

Credits: 4 credits