MUS 1046 - Business and Marketing in the Music Industry

Goals: To be able to manage the business side of a music career and to understand and respond to how social media and streaming services are changing the industry.

Content: Essential knowledge about contracts, royalties, copyright laws, taxes, online sales, and more. Exploration of what social media IS for the artist, website vs instagram, and how to drive traffic to your site. Learn about non-traditional marketing - stock libraries, jingle houses - and the move away from royalties by mainstream tv and streaming services. Examine uses of YouTube and the vlog/subscribe culture.

Credits: 4