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    Oct 23, 2026  
2026-2027 Undergraduate Bulletin 
    
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2026-2027 Undergraduate Bulletin

MKTG 3100 - Foundations of Marketing

Goals: To understand basic marketing concepts and to apply them to practical marketing problems.

Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.



Credits: 4
   
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