MBA 8053 - Marketing in a Global Environment

This course builds on the Global Context and Marketing Management Courses by emphasizing the special challenges and opportunities of marketing across borders in tactical and strategic decisions in both the business-to-consumer and business-to-business arenas. We examine the multiple modes of entering foreign markets, including export, license, and direct investment, and we explore the challenges of negotiation, management, and marketing communications in the course of serving international markets.

Credits: 4