MKTG 3730 - Digital Marketing

Goals: This course introduces students to digital marketing strategies used within an organization’s overall marketing efforts.

Content: Digital Marketing studies how organizations use the internet, social media and wireless connectivity to foster customer and constituent engagement to fully develop new and existing markets. Students will identify and evaluate online marketing challenges and opportunities to help an organization be competitive in today’s dynamic marketplace.

Prerequisite: MKTG 3100 (grade of C- or better), or consent of the instructor

Credits: 4