Business Administration Major (BBA) - Business Analytics Concentration

The Business Analytics concentration in the BBA comprises the study of quantitative models and solutions to business data management concerns. Business analysts bring a well-developed understanding of business and economics to the technical undertaking of defining quantitative models to solve problems. Business Analytics includes the study of mathematical models and data management techniques, aimed at improving the decision making capabilities of organizations. Business Analytics also includes the development of skills in computer programming and software applications to perform data analysis in a variety of contexts.