2020-2021 Undergraduate Bulletin 
    
    Mar 01, 2024  
2020-2021 Undergraduate Bulletin [Archived Bulletin]

Business Administration - Marketing Concentration (BBA)


The Marketing concentration prepares graduates to contribute to the corporate, entrepreneurial, non-profit, and public sectors by having the skill to identify customer needs, develop products and services to serve those needs, make those products and services available, and assure that users have the awareness and interest to use them. In addition to opening doors to employment upon graduation, the marketing major opens minds to the importance of working with others and appreciating the diversity of ways people both perceive and satisfy their needs.