Management and Marketing Department

The department combines the two disciplines of management and marketing. Management is an interdisciplinary field that focuses on the effective and efficient utilization of human, material, and financial resources. Building from critical liberal arts understanding of human culture and experiences, management entails interpersonal and quantitative skills. From supervisory to executive positions, managerial knowledge and skills are in high demand in the private, public and nonprofit sectors. Marketing includes identifying the needs of consumers and industry, developing products and services to meet those needs, and engaging in the necessary communication and distribution strategies to achieve customer satisfaction. Examples of topics explored include the psychology of consumer behavior, rapidly changing opportunities of social media, and understanding how to be a successful participant in global markets.

Departmental Honors

Students who have a GPA of at least 3.25 in their major courses are urged to complete a substantial research project to qualify for honors in management and economics at graduation.

Faculty

David M. Berg, assistant professor. BA 1981, St Olaf College; MIBS 1984, University of South Carolina; PhD 1988, University of Minnesota; CMA. Experience: international finance, import/export/ technology export. Research interests: globalization and competition, firm strategy and adaptation, context of international business.

Elizabeth W. Gunderson, professor. BAS 1976, University of Minnesota; MBA 1981, University of St. Thomas; PhD 1991, The Union Institute. Work experience: nonprofit organizations and private consulting. Research interests: forensic economics, security analysis.

James Hagen, associate professor. AB 1974, University of Michigan; MS 1988, University of Minnesota; Ph.D. 1997, University of Illinois; Experience: bank operations, commercial real estate, consulting; Research interests: foreign market entry, inter-organizational relations, East Asia.

Jennifer W. Keil, associate professor, chair. BBA 1986, University of Michigan; MBA 1992, PhD 1999, University of Kansas. Work experience: securities industry. Research interests: compensation, gender pay differential, work-and-family issues.

Alfred Lewis, professor, BS 1983, International University-England; MBA 1984, DBA 1989, United States International University; EJD Concord Law School 2005. Research Interests: Banking, Corporate Strategy, Not-for-Profit institutions, Political Economy. Editor: Business Strategy Series, Emerald Publishing-U.K..

Kim K. McKeage, visiting associate professor. BA 1984 Mississippi University for Women, MS 1988 Oklahoma State University, PhD 1996 University of Massachusetts/Amherst. Research interests: consumer culture, unintended consequences of marketing, ethics and social responsibility, and retail management. Work experience: higher education administration, retail management, internal auditing, research consulting.

Robert L. Routhieaux, associate professor. BS 1987, California State University, Chico. MS 1993, PhD 1995, University of Arizona. Work experience: restaurant and retail management, training and development, nonprofit and small business consulting / coaching. Research interests: organizational growth, change and sustainability in small business, health care, and nonprofits.

Karen Somerville, assistant professor. CGA, 1985, Certified General Accountants Assoc. of Ontario; MBA, 1990, University of Ottawa; PhD, 2008, Carleton University. Work experience: high technology sector, the federal government, management consulting, and not-for-profit organizations. Research interests: organizational change, organizational behavior, women in management and human resources.