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Nov 03, 2024
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2023-2024 Undergraduate Bulletin [Archived Bulletin]
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MKTG 3755 - Behavioral and Experimental Economics Crosslisted: Also listed as ECON 3750
Goals: To broaden the students’ understanding of economic theory by incorporating knowledge from other social sciences and by expanding traditional economic models to better understand and predict human behavior.
Content: Evidence suggests that human beings often do not behave according to the strict rational-actor assumptions inherent in traditional economic theory. This new and growing field of economics seeks to improve our ability to predict and understand phenomena including altruism, trust, reciprocity, and loss-aversion. The course will incorporate economics experiments and game theory methods to examine human behavior. These concepts will be applied to a wide range of contexts, from consumer or investor behavior to health care, dating, and procrastination.
Taught: Alternate years
Prerequisites: ECON 1100 and QMBE 1310 (or equivalent statistics course), with grades of C- or better, or consent of the instructor
Credits: 4
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