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    Nov 03, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin [Archived Bulletin]

MKTG 3755 - Behavioral and Experimental Economics


Crosslisted: Also listed as ECON 3750

Goals: To broaden the students’ understanding of economic theory by incorporating knowledge from other social sciences and by expanding traditional economic models to better understand and predict human behavior.

Content: Evidence suggests that human beings often do not behave according to the strict rational-actor assumptions inherent in traditional economic theory. This new and growing field of economics seeks to improve our ability to predict and understand phenomena including altruism, trust, reciprocity, and loss-aversion. The course will incorporate economics experiments and game theory methods to examine human behavior.  These concepts will be applied to a wide range of contexts, from consumer or investor behavior to health care, dating, and procrastination.

Taught: Alternate years

Prerequisites: ECON 1100 and QMBE 1310 (or equivalent statistics course), with grades of C- or better, or consent of the instructor

Credits: 4