MKTG 3760 - Professional Selling

Goals: Students will learn how individuals interact with customers, vendors and one another in a competitive environment.

Content: The course covers selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations, team selling and telemarketing techniques. Students will learn skills useful in both the industrial and consumer areas.

Prerequisite: MKTG 3100 (grade C- or better) or consent of the instructor.

Credits: 4