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    Mar 29, 2024  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [Archived Bulletin]

MUS 1042 - Music Industry Marketing



Goals: To understand how social media and streaming services are changing the industry.

Content: Exploration of what social media IS for the artist, website vs instagram, and how to drive traffic to your site. Learn about non-traditional marketing - stock libraries, jingle houses - and the move away from royalties by mainstream tv and streaming services. Examine uses of YouTube and the vlog/subscribe culture.

Credits: 2