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Mar 29, 2024
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2020-2021 Undergraduate Bulletin [Archived Bulletin]
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MUS 1042 - Music Industry Marketing
Goals: To understand how social media and streaming services are changing the industry.
Content: Exploration of what social media IS for the artist, website vs instagram, and how to drive traffic to your site. Learn about non-traditional marketing - stock libraries, jingle houses - and the move away from royalties by mainstream tv and streaming services. Examine uses of YouTube and the vlog/subscribe culture.
Credits: 2
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