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    Jun 13, 2024  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [Archived Bulletin]

MKTG 3100 - Foundations of Marketing

Goals: To understand basic marketing concepts and to apply them to practical marketing problems.

Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.

Prerequisites: ECON 1100 with a grade of C- or better

Credits: 4