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Mar 28, 2023
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2020-2021 Undergraduate Bulletin [Archived Bulletin]
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MKTG 3100 - Foundations of Marketing
Goals: To understand basic marketing concepts and to apply them to practical marketing problems.
Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.
Prerequisites: ECON 1100 with a grade of C- or better
Credits: 4
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