Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Mar 28, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [Archived Bulletin]

MGMT 3790 - Promotion and Event Planning



Goal: To study the application of basic marketing concepts in sport and recreation settings.

Content: This course builds upon Foundations of Marketing by applying marketing theory and principles in identifying specific strategies for planning and promotion of sport and recreation events in a variety of settings with diverse populations.

Prerequisites: MKTG 3100 (grade of C- or better) or consent of the instructor

Credits: 4