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    Mar 28, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [Archived Bulletin]

MKTG 3100 - Foundations of Marketing



Goals: To understand basic marketing concepts and to apply them to practical marketing problems.

Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.

Prerequisites: ECON 1310 and QMBE 1310 (or equivalent statistics course), with grades of C- or better, or consent of the instructor.

Credits: 4