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    Mar 28, 2024  
2019-2020 Graduate Bulletin 
    
2019-2020 Graduate Bulletin [Archived Bulletin]

MBA 8051 - Consumer Behavior in a Digital Environment


This course builds on the Marketing Management Course by focusing on the consumer decision process and the impact of external environmental influences and internal psychological influences on consumer decision making. The course offers concepts that students can immediately apply to interactions with existing and potential consumers. The course includes frameworks and tools for designing and implementing internet-based marketing activities.

MBA concentration area: Marketing

Credits: 4