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Apr 30, 2024
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2016-2017 Graduate Bulletin [Archived Bulletin]
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MBA 8350 - Marketing Management Marketing expertise has emerged as a key requisite in determining the success of organizations. This course will prepare students to lead organizations through complex challenges in the local and global marketplace. State-of-the-art marketing practices, theories, case studies, and trends are blended into results-oriented actions that equip students with the skills and knowledge necessary to make sound marketing decisions.
Credits: 3
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