MBA 8051 - Electronic Marketing

This course explores the important concepts of electronic marketing, which will be considered within the framework of the marketing function and its influence on total business function. This course is designed to provide you with an introduction into the world of the digital channel and Internet based marketing communications such as the use of social media marketing (Facebook, Twitter, LinkedIn and etc.) to influence our customers in decision making. This course will examine electronic marketing issues from a balanced perspective of theory and practice. On the theory side, we will draw on recent developments in research on Internet marketing. On the practical side, real-world cases and practices will be used to systematically supplement the principles and theories introduced.

Credits: 4